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Growing Small Businesses With Pokemon Go!

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It’s no secret that Pokemon Go has managed to get our generation off the couch and on to the streets in the dire need to ‘Catch ‘Em All!’. In case you need some statistics, Pokemon Go has been downloaded twice as many times as Tinder and has double the amount of active daily users as popular apps SnapChat and Twitter. If you know what those apps are, even if you don’t use them, you can imagine just how massive the Pokemon Go trend is!

With flocks of people hitting the streets to find new Pokemon and capture gyms from enemy teams, this is a prime time for you to cash in on some extra $$$ for your business. These few tips should help you get up and running on the Pokemon Go trend and even help you lure some new pocket monsters, and potential customers.

IS YOUR BUSINESS A POKESTOP OR GYM?

The answer to this question is key to identifying just how much you can capitalize on the movement. As of right now, Pokemon Go has halted user submissions for new PokeStop’s and Gym’s to be added to the game, and is relying on the data they obtained from popular mobile game ‘Ingress’.

Figuring out whether your business is a PokeStop or Gym is the first thing you should do. PokeStops and Gyms attract foot traffic without any effort-players flock to them for rewards and to battle other players-which can be leveraged for massive sales if you play your cards right.

There is no official Niantic map that lists all the PokeStop and Gym locations yet, but you can use the existing data from the Ingress app to see which stops may be including if you don’t want to go through the effort of signing up for Pokemon Go at this time. To do this, you will still need to download Ingress and install it on your phone, but once you have done that and signed in with a Google account you can check out the map here.  Once you log in, you’ll be able to check out a searchable world map of different “portals” – each one being either a PokeStop or Gym in Pokemon Go.

Pokemon Go Business

IS YOUR BUSINESS A POKESTOP? LURES ARE ABOUT TO BE YOUR NEW BEST FRIEND!

Pokemon Go offers several in game purchases, but the only one that will matter to your business is a ‘Lure’. Lures can be placed on PokeStops to attract a wide variety of Pokemon for a 30 minute period. Despite the hype, Pokemon are a lot more scarce than you think – especially in rural parts of the US. We’ve even witnessed dropping Lures while at our office and seeing 30+ people walk up to the stop trying to catch some Pokemon on their lunch breaks. It should be worth noting, that our office doesn’t have any customer access nor offer any services. So these are literally people leaving their place of work on a break to come hunt for Pokemon.

What’s even more incredible is the price point of this in game item. After doing the math of $100 granting you 14,500 Pokecoins, and an 8 pack of Lures costing 680 Pokecoins each you get the following:

14,500 Pokecoins / 680 = 21 eight-packs of lures
(21 * 8)/2 = 84 hours
$100/84 hours = $1.19 per hour

Sound like a good deal? Here’s how you can move ahead and purchase it once you’re logged in to the Pokemon Go app.

  • Tap the red Pokeball at the bottom of your screen.
  • Tap the “Shop” icon.
  • Scroll down and tap the purple, box-shaped Lures to purchase. You’ll re-direct to your app store’s payment system
  • Once back in-app, tap the red Pokeball again, then tap “Items”
  • Tap the purple Lure to activate on your PokeStop!

For $1.19 an hour, you can bring a virtually guaranteed crowd to your business. The ROI (return on investment, for those of you not marketing savvy) is absolutely ridiculous. If your business is a PokeStop, or if a next door neighbor has one, this is a must for cashing in on some potential customers.

HOW TO CAPITALIZE ON YOUR BUSINESS BEING NEAR A GYM

Gyms are the in game way players can fight for territory and are completely different from what a PokeStop has to offer. In other words, lures won’t help you in regard to a gym.

However, if you do have a gym nearby there are a few things you can do or offer to local players to capitalize on the movement with some creative marketing.

  • Giveaways: Order Pokemon Gym badges from a supplier that can customize them for your business. A quick Google search of the keywords “Pokemon Gym badge” and “custom” should get you what you need.
  • Keep score: Put up a board announcing which team is currently in control of your Gym or the nearby one, and then offer a discount to members of that team! You won’t have to stay up to date on which team has control – they will more than likely tell you when they see the signage.
  • Get social: Take in-game screenshots and post them on the social-media platforms where you’re active. Use hashtags like #pokemongo and #pokemon to get the message out to your potential new customers.

Pokemon Go

TAKE YOUR BUSINESS ON THE ROAD, AND GO WHERE THE POKEMON ROAM.

These option isn’t entirely feasible for brick and mortar locations, however, if you have the ability to up and leave via a truck or pop up shop – do it. Go set up shop for the afternoon in a park, or a nearby lake – which should be swimming with Pokemon. Set up a lure if a PokeStop is available and advertise on social media about your presence and available Pokemon or items for sale.

DON’T BE AFRAID TO USE ADS TO ATTRACT MORE LOCALS.

You heard us right! If you don’t have a decent-sized following on any of your social media channels, relying on Facebook or Twitter ads may be the key to watching this news spread like a wild fire.

You can create Facebook or Twitter ads by targeting users in a geographical radius of your choice, and additionally spread the word about those local Pokemon available to entice more people to actually stop by your store – and further position your brand on social networks. You will just want to make sure you target it to something like, users within 1-5 miles of your business location, who like the page ‘Pokemon Go’ or fit your business demographic on Twitter.